Netflix Brand Design System
Expansion + Toolkit Development 

At We Are Plus agency, I led the end-to-end production of multiple adaptable brand design systems for Netflix.

These systems leveraged Netflix’s core brand elements to develop flexible templates and guidelines for various initiatives and campaigns. Our work expanded the Netflix brand system into partnership branding, brand + title attribution for digital + social ads, mid-roll ads, broadcast ads, and OOH ads which have been rolled out globally.